Discounts

Frequency Discounts
Frequency discounts are based on the number of insertions, 1/12 page or larger, during a 12-month contract year. National or regional insertions in the same edition will each contribute to frequency. A spread will count as two insertions.

Page-Volume Discounts
Page-volume discounts are based on national pages or their equivalent in regional space, 1/6 of a page or larger, during a 12-month contract year.

Maximum Discount
The maximum discount that may be earned by an advertiser in a contract year based on frequency/page-volume, consecutive-page, special discounts, or combination thereof, is 20%.

Special Discounts
The following categories earn a 10% discount, which is taken off the one-time or earned rate: Hospitals, Mail Order, Resorts, and Restaurants. The following category earns a 15% discount: Drugs, Food, and Retail.

Charity Discount
Charitable organizations are entitled to a 20% discount for each insertion. No other discounts will apply.

Consecutive-Page Discount
Four to five consecutive pages in one issue will earn a 5% discount. Six consecutive pages or more in one issue will earn a 10% discount, subject to the maximum discount of 20%.

Unused Discounts and Credits
All discounts and credits must be used within twelve months after the period in which they were earned, otherwise they will expire.

Supplied Inserts and Cards
Supplied inserts and cards will not earn frequency/page-volume discounts, but will contribute toward frequency/page-volume discounts. Special discounts, however, will apply to supplied cards.

Emporium
Emporium ads cannot earn special discounts or be combined with display ads for frequency/page-volume discounts.

Commission
15% to advertising agencies.